Creating New Clusterization

Creating a new clusterization in Karsa Labelizer begins in the Cluster Designer. The first step is defining the basic identification details of your new design.

Cluster Designer works on the principle of configurations. It allows you to open individual saved configurations, save them under a new name, and manage them. This enables you to create your own sets of settings (configurations) and later return to them, modify them, or reuse them.

1. Clusterization Name

What it is: A unique name that will identify your new clusterization in the system. This name will also be used to create a directory (category) that will contain the individual clusters (subcategories) generated by this clusterization.
Recommendations:
- Choose descriptive and understandable names that will help you and your colleagues easily identify the purpose and main characteristics of the given clusterization (e.g., Test_ROAS_ConvValue).
- You can include key parameters, target market, period, or specific product group.
Automatic date addition: For better clarity, a timestamp is also added to each name of an automatically created directory (clusterization category). The created clusterization can be renamed later.

2. Description of Clustering

What it is: A text field where you can enter a more detailed description or notes about the clusterization being created.
Recommendations:
- Use this field to record specific goals, hypotheses, or specific settings that you used for this clusterization.
- For example: Testing the effect of adding the "Conversions" parameter on the segmentation of perfumes with high order value. The goal is to identify subsegments with high purchase frequency.
Advantage: This description is displayed under the clusterization name and helps you and your team better remember the context and purpose of individual configuration settings even after a longer period.

3. Destination Parent Category

What it is: Determines where in your category structure in Karsa Labelizer the newly created clusterization (with all its clusters) will be placed.
Recommendations:
- For better organization and clarity, especially if you manage multiple clusterization strategies or tests, you can create main categories (e.g., "Test Clusterizations", "Production Clusterizations", "Archived Designs").
- Then select one of these categories as the Destination parent category.
Advantage: Keeps your structure in Karsa Labelizer clean and logically organized.

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Last updated 8 days ago

1. Clusterization Name

What it is: A unique name that will identify your new clusterization in the system. This name will also be used to create a directory (category) that will contain the individual clusters (subcategories) generated by this clusterization.

Recommendations:

Choose descriptive and understandable names that will help you and your colleagues easily identify the purpose and main characteristics of the given clusterization (e.g., Test_ROAS_ConvValue).
You can include key parameters, target market, period, or specific product group.

Automatic date addition: For better clarity, a timestamp is also added to each name of an automatically created directory (clusterization category). The created clusterization can be renamed later.

2. Description of Clustering

What it is: A text field where you can enter a more detailed description or notes about the clusterization being created.

Recommendations:

Use this field to record specific goals, hypotheses, or specific settings that you used for this clusterization.
For example: Testing the effect of adding the "Conversions" parameter on the segmentation of perfumes with high order value. The goal is to identify subsegments with high purchase frequency.

Advantage: This description is displayed under the clusterization name and helps you and your team better remember the context and purpose of individual configuration settings even after a longer period.

3. Destination Parent Category

What it is: Determines where in your category structure in Karsa Labelizer the newly created clusterization (with all its clusters) will be placed.

Recommendations:

For better organization and clarity, especially if you manage multiple clusterization strategies or tests, you can create main categories (e.g., "Test Clusterizations", "Production Clusterizations", "Archived Designs").
Then select one of these categories as the Destination parent category.

Advantage: Keeps your structure in Karsa Labelizer clean and logically organized.

Carefully filling in these basic details will make it easier for you to navigate your clusterization strategies and ensure that the segmentation process will be applied to the correct set of products. After setting these basic parameters, you will continue by defining .