✅Clusterizations Overview

This report is your central place for managing and comparing all created clusterization strategies. It allows you to quickly gain an overview of their settings, status, and basic characteristics. You will typically find it by clicking on the highest level of the category tree in the left menu, which represents all clusterizations, or on a specific parent category if you have organized your clusterizations this way.

What the Report Is For:

• Strategy comparison: Easily compare the results of different clusterization designs that you created in Cluster Designer (e.g., with different parameters or limits).
• Status monitoring: Quickly determine which clusterization is currently active in production mode (ProductionRun), which is in test mode (Test), or paused (Pause).

• Consistency evaluation: Assess how stable and predictable the clusters are within individual clusterizations.

• Custom Labels management: Get an overview of which Google Custom Labels (custom_label_0 to custom_label_4) are already being used by your clusterizations.

• Optimization planning: Identify older or less performing clusterizations that may require updating, adjustment, or replacement with a new design.

Key Columns and Their Meaning:

Clasterization name

• The name you entered during configuration in Cluster Designer.
• It is recommended to use descriptive names for easy identification of the purpose and goals of the clusterization (e.g., Test_ROAS_Price_08-2025).

Created time

• Date and time when the given clusterization (design) was created.

• The report is usually sorted from newest to oldest, which makes it easier to track the latest experiments.

Status

• Current status of the clusterization:

  • ProductionRun: The clusterization is active in production mode. This means it runs daily, updates data, allows dynamic product movements between clusters (if enabled), and exports Custom Labels to Google Merchant Center. In the left menu, this category is marked in green.

  • Test: The clusterization is in test mode. You can analyze its design and metrics, but it does not affect production data or export Custom Labels.

  • Pause: The clusterization is paused and does not run automatically. Its settings are preserved, but no active operations take place.

Custom label

• The number of the Google Custom Label (from 0 to 4) that was selected for this clusterization in Cluster Designer for marking products in Google Merchant Center.

Clusters count

• The total number of clusters (product segments) that were created within this clusterization. For an existing clusterization, this number cannot be changed; you need to create a new clusterization with different limits.

Products count

• The total number of products that are included in all clusters of this clusterization.

Consistency

• A very important performance metric. It indicates the degree of internal consistency (stability and similarity) of product performance metrics within individual clusters of the given clusterization over time.

• A higher value means a better result. Clusters with higher consistency are more internally homogeneous, their behavior is more stable and better predictable for Google Ads optimization algorithms.

• For proper comparison: It is recommended to compare Consistency values between clusterizations that were created using the same number (and ideally the same types) of parameters/dimensions.

Clastering parameters count

• The number of parameters (metrics, e.g., ROAS, Conversion value, CTR) that were used to create this clusterization.

Clastering parameters names

• A list of specific parameter names that were used in the clusterization process for this design (e.g., ROAS, Conv. value).

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This overview serves as a starting point for quick orientation in your clusterization strategies and for deciding which ones deserve more detailed analysis, deployment to production, or conversely, adjustment or archiving. For a deeper insight into individual clusters, proceed to the Cluster Details report.