🔄Product Dynamics Management

Your products' performance is not static – it changes over time due to seasonality, inventory levels, price changes, competitor activities, and many other factors. For your segmentation in Karsa Labelizer to remain effective and current, it's necessary not only to divide products correctly at the beginning but also to actively manage their dynamics.

What Does "Product Dynamics" Mean?

In the context of Karsa Labelizer, product dynamics primarily refers to two key areas:

1. Product movements between clusters: As the performance of individual products changes, it may be advantageous to move them from one cluster (campaign) to another that better matches their current characteristics. Karsa Labelizer can do this automatically.

2. Handling new products: Newly added products to your feed usually have no performance history. It's important to have a strategy for how to most effectively incorporate these products into your segmentation structure so they don't remain "lost" or incorrectly categorized.

Why is Dynamics Management Important?

• Maintaining cluster consistency and performance: Continuous, intelligent product movements help maintain high internal consistency of individual clusters, which is key to their predictability and performance.

• Preventing campaign destabilization: Uncontrolled or too frequent movements of large numbers of products can disrupt the learning phase of Google algorithms and lead to temporary performance declines. That's why Karsa Labelizer offers tools to manage these movements.

• Effective start for new products: The right strategy for new products ensures that even "newcomers" get a chance to prove their potential and won't be unnecessarily placed in underperforming segments just because they don't have data at the beginning.

What You'll Find in This Subsection

The following pages will explain in detail how to set up rules for managing your products' dynamics in Cluster Designer:

• Movement Limits: How to configure whether and under what conditions products can automatically move between clusters, including setting percentage limits and time delays to ensure campaign stability.

• New Products Strategy: Description of various approaches to incorporating newly added products into your clusterizations to maximize their chance of success.

By carefully setting these parameters, you'll ensure that your segmentation created using Karsa Labelizer will not only be effective at its inception but will remain relevant and high-performing in the long term.