🚀Introduction to Deployment and Strategies

You have designed, configured, and analyzed a clusterization that you are satisfied with. Congratulations! Now comes the key phase: deploying this new structure to your real Google Ads campaigns and its subsequent strategic management and optimization.

From Theory to Practice

In previous sections, you've learned:

• Why advanced segmentation is important (Introduction).

• How Karsa Labelizer works and how to navigate its interface (First Steps).

• How to design and create a clusterization in detail using Cluster Designer.

• How to analyze the resulting clusters and products within them using reports.

This section will focus on how to transform this knowledge into concrete steps that will lead to improved performance of your Google Shopping and Performance Max campaigns.

What You'll Find in This Section

We will guide you through the deployment process and subsequent strategies:

• Production Deployment: A practical guide on how to activate your selected clusterization (switch it to ProductionRun mode) and how to set up or adjust your campaigns in Google Ads based on the generated Custom Labels.

• Performance Max Integration: Specific tips and strategies on how to effectively use segmentation created by Karsa Labelizer within your Performance Max campaigns, especially for structuring Listing Groups and Asset Groups.

• Post-Deployment Optimization (Learning Phase): A very important chapter about what to expect after launching new campaigns, how long the learning phase of Google algorithms takes, and how to gradually adjust budgets and goals (e.g., tROAS) to achieve optimal results.

• Stability Management Strategy: A deeper look at how to work with setting limits for product movements to maintain the stability and performance of your campaigns even during dynamic changes in the market or in the performance of individual products.

Deploying a new campaign structure is a significant step. We recommend proceeding with caution, especially if you manage campaigns with large budgets. Always carefully monitor performance after making changes.

The goal of this section is to equip you with the knowledge needed not only for the technical deployment of clusterization but also for its long-term strategic management and maximizing its contribution to your business goals.