✂️Introduction to Cluster Designer
Welcome to the section dedicated to Cluster Designer – a key tool in Karsa Labelizer that gives you full power over the design and configuration of your clusterization strategies. This is where you'll transform your product data and business goals into an intelligent structure for Google Shopping campaigns.
What is Cluster Designer?
Cluster Designer is a specialized module of Karsa Labelizer, whose main purpose is to enable you to:
Define criteria for segmentation: You select which performance parameters (metrics) you want to use to divide your products (e.g., ROAS, Conversion value, Number of conversions, etc.).
Set limits and goals: You determine the boundaries for the clusterization process, such as the minimum and maximum number of resulting clusters (campaigns) or the minimum number of conversions that each cluster should contain.
Configure advanced behavior: You set how the system should handle new products without history or how dynamic product movements between clusters should be managed to maintain stability.
Test different scenarios: You can create multiple variants (proposals) of clusterizations with different settings and then compare them to find the most effective strategy for your e-commerce store.
In short, Cluster Designer is your "operations center" for strategic planning and technical configuration of how your products will be intelligently grouped to achieve maximum performance.
What You'll Find in This Section
This documentation section will guide you through all aspects of working with Cluster Designer:
Creating New Clusterization: How to start with a new design, basic naming, and description.
Setting Limits and Goals: Detailed explanation of individual limits (number of clusters, minimum conversions, data period) and how to set them optimally.
Parameter Selection: A key subsection that will help you select the right metrics for segmentation and understand how different combinations affect the resulting clusters.
Custom Label Setup: How to properly set up Google Custom Labels for identifying your clusters in Google Ads.
Product Dynamics Management: How to configure rules for automatic product movements between clusters and how to handle newly added products.
Launch and Monitoring: How to start the clusterization creation process and monitor its progress.
Careful configuration in Cluster Designer is a fundamental prerequisite for creating an effective and high-performing structure for your Google Shopping campaigns. Give this section the attention it deserves.
Last updated